Highland Pertroleum Equipment Co., Ltd. is a national high-tech enterprise, a national intellectual property advantage enterprise, a specialized and innovative enterprise in Shandong Province, and a main enterprise in the oil extraction equipment chain in Dongying City. It has established innovation platforms such as Shandong Academician Workstation, Shandong Province “One Enterprise, One Technology” Research and Development Center, and Shandong Province Oil Extraction Equipment Pilot Base. The company has more than 1000 employees, including over 370 engineering and technical personnel, and 150 well-known experts who have signed contracts with international and domestic industry academia research institutions.

Highland Pertroleum Equipment Co., Ltd. focuses on the research and development and manufacturing of high-end oil and gas equipment, unconventional oil and gas development, and offshore oil and gas extraction. It adheres to the development path of "combining high-end oil and gas equipment manufacturing with oil and gas engineering services, and building the company into a provider of integrated oil and gas development solutions.". The company's business covers six major series, including oil production equipment, drilling equipment, tubular goods, service vehicles, mechanical processing, and oilfield services, with over 280 products covering the entire industry chain. Many products and technologies are at the world's advanced level, including ROTAFLEX pumping units, PC pumps, electric submersible PC pumps, permanent magnet motor electric pumps, steel continuous sucker rods, material type anti-corrosion sucker rods, Coiled tubing operation equipment, and unconventional oil and gas pressure cracking equipment. Especially the ROTAFLEX pumping unit once again won the national "Single Champion Product" honor title in 2021. The company has 216 national patents, including 58 invention patents and 12 registered trademarks, and has led and participated in the formulation and revision of 34 national/industry/group standards. Thirteen products such as Tubing and Casing, Pumping units, sucker rods, and oil well pumps  and so on, have obtained the right to use the API monogram, making it one of the most registered and certified Chinese enterprises with the American Petroleum Institute(API).

The company is backed by strong strength and a complete customer service system, and adheres to the quality policy of "leading technology, high quality and efficiency, compliance and customer first", making its products have strong vitality and competitiveness in market competition. The company's development goal is to become a leading technology supplier for petroleum equipment nationwide and even worldwide, providing high-quality products and efficient services to meet various customer needs.